Lunchtime Lectures mit Sophia Bakogianni MA (Open University of Cyprus)

This talk presents preliminary findings of a mixed-methods, cross-platform, multi-site, empirical study I conducted, using both online surveys and online interviews, to gain a better understanding of the people who do (or do not) follow museums on social media platforms (Facebook, Instagram & Twitter). The analysis is framed by the conceptualization of “experience” from three perspectives: from people’s communicative practices, their views, and the feelings that emerge through their interaction with museums on social media.