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26.05.2021 12:00 - 13:00


Zentrum für Informationsmodellierung


Web: https://informationsmodellierung.uni-graz.at/de/


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Lunchtime Lectures mit Sophia Bakogianni MA (Open University of Cyprus)

Understanding the User Experience on Museums’ Social Media

This talk presents preliminary findings of a mixed-methods, cross-platform, multi-site, empirical study I conducted, using both online surveys and online interviews, to gain a better understanding of the people who do (or do not) follow museums on social media platforms (Facebook, Instagram & Twitter). The analysis is framed by the conceptualization of “experience” from three perspectives: from people’s communicative practices, their views, and the feelings that emerge through their interaction with museums on social media.

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